Whatnot fees, explained properly
Whatnot charges sellers two fees, and only when something sells. There are no listing fees, no monthly fees, and no insertion fees.
| Fee | Amount | Charged on |
|---|---|---|
| Seller commission | 8% (5% electronics, 4% coins & money, 6.67% + VAT in UK/EU) | Sold price of the item |
| Payment processing | 2.9% + $0.30 | Total order value (item + shipping + tax) |
The 30-cent rule most sellers get wrong
In a live show, when one buyer wins multiple auctions, their purchases bundle into a single transaction, so the flat $0.30 is charged once per buyer, not once per item. Eighteen buyers taking forty items costs $5.40 in flat fees, not $12.00. Per-item calculators overstate your live show fees; that's why this one asks for unique buyers.
Profit per hour beats profit per item
Live selling spends your evening along with your inventory. A stream netting $90 over three hours pays $30 an hour before sourcing time. Tracked across shows, profit per hour is the number that reveals which categories, start times, and formats deserve your next stream.
The three things sellers forget when pricing
The 2.9% applies to shipping and tax, not just the item. Label costs quietly drown sub-$10 sales. And $1 starts with no reserve can finish below your all-in cost. Run a typical item through the break-even tab before you commit a whole lot to a show.